Signs of a Low Quality Website

Webmasterworld recently had a good thread about spread a God hates fags song website. Friends were instant messaging me about whether it was real or not. Some journalists guessed it wrong. People are getting better at creating fakes. The easier we make it for people to trust us in a snap judgement the more people will trust us (and link to our sites). These are the seedy arm of a larger industry. Example of the Importance of Outside Perception: If an industry is new, the early leaders of that industry might be determined by mainstream media perception (or other perception outside of that industry). Using blogs as an example, if the media did not constantly pump up the Weblogs Inc. story that company still might be unprofitable today. That media exposure lead to more media exposure, gave the sites the link juice to help them rank, and gave them brand exposure that brought in advertisements. Relating This to the SEO Industry: With SEO it is easier to be seen as a SEO expert if you are first seen as an expert on search. It is easier to be trusted as an expert on any topic if your site does not flag common signals of crap. I just got a link from the WSJ to my keyword research tool, but if I would have scored lower on the proxies for value maybe they never would have linked. And when you get that type of link you can leverage it as an additional signal of trust that makes it easier for others to link at you. With BlackHatSEO.com, I mentioned as seen in Clickz and Search Engine Watch, but what I didn't mention was that both mentions were brief and in the same syndicated article. When the London Times interviewed me about that site I quickly put up another as seen in at the top of the home page, which will make it easier to get more exposure. You want Comments Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: