Through relentless work on relational analysis, and an investment in a spot at the DEMO conference, Silobreaker CEO Kristoffer Mansson may be the next big newsbreaker on the Internet.
"Unfortunately, no one can be told what the Matrix is. You have to see it for yourself."
-- Morpheus tells Neo seeing is believing, In Silobreaker's Trends Search, the site will make a guess at the possible most likely relationships existing for a search topic. Suggestion technology in the search box lists options to auto-complete a query based on what has been typed so far. A Trends query for Xbox 360 comes back with filters in place for Xbox and Nintendo Wii. An accompanying graph shows the relative share and article volume, the trends, about the topics being compared. Hot Spots Search looks for activity around a topic on a global or local level. If a lot of people from a given area have been contributing articles about something online, that area shows up as a clickable hot spot on a map. Once clicked, the view changes to a page about the story, with related stories, quotes, and other search views available in Silobreaker. On the right side of Silobreaker pages, visitors can mouseover terms in the In Focus window and see how they relate in context to the story at hand. Mansson said Silobreaker pulls in between a million and one point four million articles per month, from around 10,000 sources that are open on the Internet. A 'My Page' option in Silobreaker allows people to create tabbed, widgety pages of the content they prefer, and to add in Silobreaker's visual tools and other features. The future of Silobreaker may cover a couple of paths. Mansson wants to offer an ad-supported free version of Silobreaker for consumers. He also perceived three areas where Silobreaker should appeal to enterprises: analytics and discovery for internal documents; specialized verticals with targeted, and possibly premium, content; and as a solution for content providers who have the content but lack the presentation tools to make the content available. We won't mince words. Silobreaker is a revelation to news junkies as it is today. We see a small barrier to entry for the typical click and go Internet user, but for those who can be encouraged to stick around and try out the service, they should be pleased with what they discover.
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