Simon & Schuster is partnering with Internet video company TurnHere to launch an online video channel dedicated to books and authors.
The companies will create videos with information on featured books and authors along with previews of new titles. The channel will be called Bookvideos.tv and is scheduled to launch in early June.
"Readers have long hungered for greater contact and more information about authors," said Sue Fleming, Vice President, Online and Consumer Marketing for the Simon & Schuster Adult Publishing Group. "Now readers will have a way to view and share compelling content about our authors, available on a 24/7 basis."
"Working with Turn Here to tap this huge potential audience is an exciting new way of marketing for us, and we expect to find legions of new readers while at the same time giving a new experience to dedicated fans of our authors."
No comments yet. Be the first to comment!