- David Berkowitz, Director of Emerging Media & Client Strategy, Resolution Media
- Bob Heyman, Chief Search Officer, Enquiro Will there be a Google killer?
Aaron: In the short term, I don’t see that happening. Can someone cobble together assets that they already have? Can somebody potentially put together the pieces to put together the next wave of web monetization? I think so. I don’t see anybody taking away from Google’s core business. But I see Facebook, if they can get their act together, doing that.
Gord: As long as Google stays good at its core, I don’t see that. But we’re breaking down the silos. Search is going to change in its function as the web becomes richer. But I think it’s misleading to think that search as we know it now will be the same for a long time.
David: Looking at MySpace with twice the traffic of Ask; YouTube search rivals some search properties’ traffic. With Hakia—I can’t figure out how to use it (and he’s spent a fair amount of time with new search engines). Powerset & Powerlabs—they do their own search of Wikipedia—I could barely tell the difference. To be better than Google at search, you have to be SO much better. Google could just be okay with search for a while and people will still keep using it.
Bob: I predict that anything that gets labeled a Google killer or an iPod killer won’t kill anything. In video, Google search doesn’t really have a cross-platform search.
David: YouTube doesn’t want us to think of them as a search.
Greg: I see it moving more and more to a mobile platform. I was talking to Max Kalvinov (sp?): the incumbency effect. For something to bump us out of our rut, it has to be a quantum leap better.
David: Look at the number of people still on Hotmail: people’s habits are ingrained (also convenience of not porting data). People will stick with something inferior for a long time. I was kicked off Google for too much search volume (they thought he must be a bot), so he went to Ask. There are lots of other ways that they can kill their marketshare.
Gord: Looking at Ask—they don’t want to be a Google killer, they have some relevancy issues, but they’re good for alternate search. Ideas to take advantage of Wikipedia. A year ago, I used to go in there as an SEO/SEM to maintain links, but now nofollowed, I passed that to the PR team.
Aaron: It’s a different lens, but they’re still value. Having a presence, having your company in there, as long as you’re represented. Build up your own involvement in Wikipedia, have your own authority. I look at it as this whole notion of ceding control. Being there in Wikipedia is a second chance at the top 10.
David: We do a lot of work with Comedy Central—Stephen Colbert tries to mess with Wikipedia, and that drives traffic to CC site, Wikipedia gets traffic. Also interesting when other companies try to tap into the Wiki model: Comments
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