Brainstorming what we, the audience, want to know—we design the session.
- What makes a great widget? What makes people want it?
- What are popular widgets today?
- Is the microsite dead?
- Why do I need widgets?
- Is it worth creating these? Can we monetize widgets (specifically Facebook)?
- Examples of bad widgets—best practices
- How can widgets impact search?
- Can you measure conversions on widgets?
- Challenges in production?
- Legal concerns of widgets Ben Pashman
- desktop
- start page
- social media (the narrower definition)—big opportunity here. Dave Berkowitz broke down differences between these
Comments
Simple to complex widgets
Why is there so much attention focused on widgets? Social network advertising will grow a lot. Doesn’t interrupt user experience, not forcefeeding a branded message while they’re trying to talk to their friends. It’s the answer to how to get social media advertising
“If social network marketing delivers on its promise of peer recommendations the flow of ad dollars will turn into a flood”—eMarketer
The definition of widgets: widgets are miniapps that can be deployed on top of existing communities like Facebook. His simpler definition: any little piece of content that can be grabbed and shared, goes from one place to another—the atomized web. Even YouTube, embedding video. Shared, grabbed, personalized, utilized.
3 types of widgets
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