Six Web Companies Launch YouTube Channel

Six Internet companies have banded together in an effort to raise their profiles and have created their own Super Bowl ads, which they have uploaded to YouTube. Lacking the kind of budget it would take to air an ad during the game the half dozen decided to take a gamble and attempt to create a viral video campaign. The companies include Meebo an instant messaging company, blog search engine Multiply, address book site RockYou. Their ads can be viewed at The Big Lebowski. They better hope Jackie Treehorn does not find out. The main reason these companies decided to create their ads and use YouTube is the fact that it is very inexpensive. "All told, I think we spent less than thirty bucks on our ad," said Jia Shen, founder and CEO, RockYou.com. "Those little videotapes are really, really expensive. It was like four dollars for a three pack. Of course, twenty five of the thirty went to sandwiches and crackers for the team." It will be interesting to see how well their ads do and if this will become a future trend for smaller companies. Add to Del.icio.us | Digg | Reddit | Furl Mike is a staff writer for murdok for the latest ebusiness news.