Skype Blogs To Create Community

Skype has started a blog - and it looks very good indeed. This could be a great example of how a blog can play a key role in building and cementing positive relationships with customers. One of the ongoing criticisms of Many people give Skype high marks for the technology, and low marks for customer relations and customer satisfaction (in early March, I asked whether new blog could play a key role in reversing that situation. Skype certainly seems to be highly focused on doing that if the Indeed, this blog is well integrated into the overall Skype offering, with links to the Skype website, the forums and other resources. If you're a Skype user, you can log in (that worked perfectly when I tried it) and create a profile of yourself. You have to log in if you want to leave comments - participate, in other words. And check out some interesting new things - how to earn cash or points, for instance, through referring people to Skype (which looks similar in broad concept to Facts & Figures category on the blog, there's an RSS feed you can subscribe to that brings you stats on how many users are online at any one time, amongst other info. So how does all this now fit with what I said in March that ex-Microsoft Lenn Pryor has any fingers in this pie? (Hat tip: Reader Comments... Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: