I do a lot of work for Lawrence Ragan Communications. And when I say a lot, I mean, well, a lot. that is. The "about" link on the blog tells us that Deep Background "is a blog for local, state and federal government media professionals. We cover strategies, tactics, non-political issues and other practical matters that are useful to government communicators." The author, we learn, "has been a government public information officer at the national and local level for 18 years." Beyond that, we know nothing. The blog's banner makes it clear that the contents of "Deep Background" are "straight from the mouth of a senior level, unidentified source." Get it? He's on deep background. Except, of course, for the fact that this is a blog and anonymous blogging-especially when the blog is brought to you by a media organization-makes about as much sense as casting a vote with invisible ink. Where's the credibility of an anonymous blogger? When readers comment, to whom are the comments directed? Neville Hobson raised this issue when he first read the complaints by an anonymous blogger about his Land Rover experience. Neville's observation about the lack of credibility inherent in anonymity led the blogger to reveal his identity (and, lo and behold, his credibility soared). There are rare exceptions. Even the Shel Holtz is principal of a shel of my former self
Slamming a Client Via Blog
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