"Numbers without context are just numbers," according to Matt Bailey, the founder of Site Logic Marketing. So in a session titled "Web Analytics," Bailey walked an audience through what they need to know about their sites and statistics.
Small Business Marketing murdok Videos. Keep an eye on murdok for more notes and videos from the event this week.)
"There is no such thing as accuracy. Accuracy and analytics never mix,"
In the end, you should be getting at least six reports relating to the following segments: conversion rate, top keyword "groups" from search engines, top referring URLs, content popularity, click density/overlay, and bounce rate. Bailey stated, "Only 11% of advertisers are tracking ROI analysis and profit," so if you can calculate these things, you'll be well ahead of the curve. murdok Video anchor Abby Prince contributed to this report.
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