"Optimize, optimize, optimize," some SEO experts will say, and that's fine as far as it goes. But the question of what to optimize for - and how far to take the process - was addressed in a session called "Keywords and Content."
(Coverage of the Unleashed conference continues atTry to slip in two or three keyphrases per page, and just place them wherever they fit and make sense. Grabbing people's attention should remain a top priority - they'll want to know how things can benefit them.
As for where to put these strategies to work, Lloyd-Martin recommended FAQ pages, designer/manufacturer info pages, "how-to" articles, blog posts, or newsletters. Again, it'll be a question of making things work for the consumer.
murdok Video anchor Abby Prince contributed to this report.
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