It's possible to spend thousands of dollars - or read tens of thousands of words - and still get nowhere in the world of online marketing. A session titled "A Common Sense Approach to Online Marketing" tried to highlight the essentials, however, since the path to success can be relatively simple.
(Coverage of theKeyword research, a concentration on design and usability, and a use of tools and analytics come next. In regards to analytics, McGee said, "It is how you determine your success or failure."
And in order to guide things towards that first outcome, seek out customers on local and social sites. Manage your reputation all the while. "[The] pyramid boils down to the human element," McGee observed. "Small businesses depend on word-of-mouth."
Wendy Piersall, the founder of
Matt Bailey, the founder of
murdok Video anchor Abby Prince contributed to this report.
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