At the Small Business Marketing Unleashed Conference Stoney deGuyter, president of Pole
Your domain name should be short and memorable and use keywords if possible. "Don't give your traffic to someone else," de Guyter said. Document and page structure should have a natural flow of topics and sub-topics. Title tags should be unique from page to page and set up default titles for products. Content should be clearly written and accurate. Do research and use keywords and transcribe both video and audio content. "Unique content stands out, " de Guyter said. Eliminate code bloat and excessive tables. "Get rid of all the fluff and get to the meat for the spiders, " de Guyter said. When linking, link to absolute urls in navigation. Avoid flash or JavaScript links. Every relevant page needs at least one link. Use breadcrumbs to let visitors know where they are and have a good sitemap. Conduct broken murdok Video anchor Abby Prince contributed to this report.
Small Business Marketing Unleashed: Site Architecture
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