Every online business is focused on their sales conversion, or so I hope. Unfortunately the average online conversion rate is around 3-4%.
So why is it that our website visitors, who show interest in our product/service Conversion barrier again.
You want to view a live demo of our product? You have to give us information (register) before we can tell you about it. Barrier again !
Look the bottom line here is stop building barriers around your website. If you offer a $700 service why don't you offer a $100 starter package? Or how about a free 14 day trial? Websites have to "give" first, only then can they ask to "receive" or else the only thing they'll be seeing is the clicking of the BACK button on the consumer's browser.
You might say that your focus is on people who can AFFORD what you have to offer. Or you might even say that you target the "players". Nevertheless, people are skeptical about things unknown.
Web marketers are eager to separate the qualified buyers from the ones who are not, but you'll be surprised how many qualified buyers are turning around simply because your starting point is just too high to start with. Adjust and modify your site and offer to start with little or no barriers for higher conversion.
Found an error or have a suggestion? Let us know and we'll review it.
 {
function initCopyableSections() {
document.querySelectorAll('.article-content .copyable-section').forEach(function(section) {
if (section.querySelector('.copyable-section__btn')) return;
var btn = document.createElement('button');
btn.type = 'button';
btn.className = 'copyable-section__btn';
btn.setAttribute('aria-label', 'Copy to clipboard');
var label = section.getAttribute('data-copy-label');
btn.textContent = label ? 'Copy ' + label : 'Copy';
section.appendChild(btn);
btn.addEventListener('click', function() {
var contentEl = section.querySelector('.copyable-section__content');
var text;
if (contentEl) {
text = contentEl.textContent.trim();
} else {
var clone = section.cloneNode(true);
var btnClone = clone.querySelector('.copyable-section__btn');
if (btnClone) btnClone.parentNode.removeChild(btnClone);
text = clone.textContent.trim();
}
if (!text) return;
navigator.clipboard.writeText(text).then(function() {
var t = btn.textContent;
btn.textContent = 'Copied!';
btn.classList.add('copied');
setTimeout(function() {
btn.textContent = t;
btn.classList.remove('copied');
}, 2000);
});
});
});
}
if (document.readyState === 'loading') {
document.addEventListener('DOMContentLoaded', initCopyableSections);
} else {
initCopyableSections();
}
})();
</script>
<!-- Tags -->
<!-- Correction Form -->
<div class=)
Suggest a Correction
Smaller Barriers to Increase Conversion Rates
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!