Smart Apple

From a BBC News report today by BBC North America business correspondent Stephen Evans on what is it about Apple and its products that inspires such near-religious devotion from users ... Absolutely. Make no mistake - behind all those cool-dude Mac minis and Steve Jobs has a cool blog.) Reuters report: "Apple posted a quarterly profit [on Wednesday] that blew past even the highest Wall Street forecasts on skyrocketing sales of its iPod digital music players and the highest number of Macintosh computers sold in more than four years. Shares of Apple, which issued a forecast for the current quarter that was above consensus analyst expectations, jumped 13 percent in after-hours trading. [...] That tore past the high end of analyst expectations, 55 cents, by a wide margin, according to Reuters Estimates, and both net income and revenue set records." Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: