In terms of sales of mobile phones in the U.S. feature phones still account for a considerable share of the market, even as smartphone sales continue to increase their share of overall handset sales, according to a new report from The NPD Group.
Sales of new feature phones decreased 5 percent to 72 percent of new handset sales in the second quarter, while sales of new smartphones reached 28 percent of overall purchases, a 47 percent increase year-over-year.
Ross Rubin
Director of
Industry Analysis
The NPD Group
"Despite their ties to pricey data plans, the rich Internet access capabilities of smartphones are attracting consumers wooed by lower device prices," said Ross Rubin, director of industry analysis at
"Although their user interfaces continue to improve, the depth of their applications generally lags behind those of smartphones. With the price gap between smartphones and feature phones narrowing, to remain competitive feature phones need to develop a better Web experience, drive utility via widgets, and sidestep the applications arms race."
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