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SMS Based Charity Systems

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There are tons of uses for SMS (text messaging); Clickatell recently published a how SMS is being used for giving

I tried one of the examples myself - this example with Verizon:

Starting today, customers of Verizon Wireless in the U.S. can donate to a charity called "4SAVE (47283) with the keyword "quake" to contribute to earthquake relief or the key word "cyclone" to contribute to cyclone relief. They will then receive a reply asking them to confirm their donation of $5.00, which will appear on their next monthly bill.

I tried it out, and it's easy as listed. My only complaint: there are links to Save the Children's site included in the texts, but clicking on it in the text message, it leads to a regular website, not a mobile-friendly WAP site. It's a missed opportunity for Save the Children, but a good start nonetheless.

I also wonder how Verizon's promoting this, as I'm a customer but haven't heard anything about it from them.

Note that R/WW lists a number of other ways to give via SMS; I highly recommend reading it in full.

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