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SMX: Care And Feeding Of Social Networkers

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"Effectively Leveraging Social Networking" panelists at SMX Social Media in New York suggested an attentive approach to attracting visitors from those sites.

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Facebook view of making the most out of its growing userbase. First, it helps to reference people in your network, or people you want to reach in other networks.

Many Facebook users probably underutilize tagging, but it helps to get the attention of others. Tagging a photo or video with someone's name will make it show up in their feed. Overusing this could be considered spamming by the recipient, so don't go overboard.

Helen Overland, Director of Search Engine Marketing at

One good thing about using LinkedIn is the link juice the Answer pages have on search engines. Outbound links are not "nofollowed" so they provide a boost to the linked site. Anyone with a blog or site they want noticed in search should consider participating more on LinkedIn Answers, per Overland's suggestion.

Cindy Krum of Blue Moon Works said

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