Google, Yahoo, Microsoft, and AOL are all at very different stages of corporate life, and often don't focus on the same things. All of the companies have expressed an interest in the mobile market, however, and so as marketers consider matching this, a session at SMX East was called "Search and the iPhone."
(Coverage of the Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)Cindy Krum of Infuse Creative, later echoed the need to monitor mobile usage. He also advised keeping in mind the location-specific nature of the iPhone, which makes it best to have addresses and phone numbers accessible.
Alex Muller, the CEO of
Although some optimization is fine, then, it seems that companies must be sure they're not entering an "iPhone before the horse" situation.
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