Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.
Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you'll learn to network and participate in an acceptable and effective manner.
Dave McClure, Entrepeneur & Startup Advisor, 500Hats
Helen M. Overland, Director, Search Engine Marketing, non-linear creations
The second day of SMX Social Media New York starts with Danny Sullivan introducing the first speaker, Dave McClure, Entrepeneur & Startup Advisor of
Start a group where you can form a community of people with whom you share common interests. Add and invite people to them. This further gives more visibility to your brand. Include links, videos, photos, content messages. These get picked up by the feed and spead across your network. Next up is Helen M. Overland, Director, Search Engine Marketing,
Bottom line, LinkedIn helps you reach your targeted market in the best manner-for free!
Last speaker of the session is Cindy Krum, a Senior SEO Analyst, First Example – Flying Dog Brewery.
The target is the "extreme sport" kinda person. MySpace is used to promote Flying Dog and its many products. Due to MySpace sales and traffic are booming. They altered their profile image in order to get attention and display ads for upcoming events, business etc. people who are invited can also RSVP to the parties via MySpace. Later, they can blog, post their comments and images about the parties. These images can easily be shared and passed around, hence leveraging their visibility.
Flying Dog's MySpace profile has a higher ranking than that in WikiPedia
Second example: True, a Web-based dating communityThe profile for True has quizzes, calculators, tools, fortune cookie widgets, and many other fun and interactive features that engage the community members. The website has a Date Search Engine and games like "Heart Beats," "Date-O-Rama" and "Create A Date". Not only are these fun but with this you stay for long in the MySpace page or head to the official website.
Cons of MySpace:
Westwood college wanted to connect with its students via MySpace in order to share all information from their website. It backfired because:
- You need to know, for instance CSS to make a profile which takes a very long time.
- Profile had to be updated frequently in order to make visitors return frequently.
- Needed unique content that was not available on the college's official website.
- One has to manage and decide the 'friends list'. Who to choose and who to not choose.
- Handle communications.
- Keep the visitors engaged- blogs, sending e-mails.
- Strategy to tackle negative feedback and comments.
Third example: Auto Europe
Auto Europe wanted a widget that would aid them in link while also being helpful to travel bloggers. The supposed widget was to run on all sites (MySPace included).
Now, if you want to create a widget, in the instance of FaceBook, Flash version 9 and Action Script version 3 works. However, links in Flash just will not work. Not all developers are capable of creating widgets. Either get a widget developer who understands MySpace widget development or wait for MySpace's development platform.
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