Michael Gray, President, Atlas Web Service
Neil Patel, CTO, Advantage Consulting Services
Danny introduces Guillaume Bouchard the CEO of NVI Solutions who is the first speaker of this session.
About Social bookmarking, Guillaume says it is when Internet users can store, organize, search and share bookmarks. Thanks to "nofollow" links, there is lesser less link juice. Popular social bookmarking sites are Abuse & Content Degradation
- Content visibility is often created through the intentional misuse of tags
- As social bookmarking and tagging sites become more mainstream, the added incentive for manipulation will result in decreasingly reliable content unless their algorithms get a lot smarter
- Leading social marketing sites use tagging
Technorati
- A search engine for blogs that works on a tag based system. Popular blogs get ranked on the basis of unique links.
- Start a blog for your client, write several blog posts with high -profile tas, and claim it through Technorati
- If you receive a high amount of pings in a short period of time, it means you will feature in the popular section of the site for searches, blogs, videos, movies and news.
Flickr
- Submit photos that make sense to the industry that you are trying to reach.
- Select the correct tags from the list of popular tags
- If you want your images to appear in Technorati, tag them appropriately and make them public.
- Use the photostream on your blog
- Make other users link and comment on your images with the same tags that you initially selected.
- Make friends and share pictures.
YouTube
- Mashups area hit here.
- In YouTube content has more importance than the tags used.
- Use Digg, StumbleUpon and other social marketing sites to promote your video.
- Ask friends to comment on your videos.
- Pass on your video to friends.
FaceBook
- Make attractive and interesting corporate profiles.
- Brainstorm on widgets and use the application that is exclusive to your industry.
- Offer a good enough reason to join your community.
- These groups needs a moderator.
- Invite people in your company.
Next up was Michael Gray, President of Atlas Web Service who gave the audience a comprehensive tour of
Obviously, you want to be in the 'popular' page. As this can bring in as much traffic as Digg. The benefit of
Second,Create an account, make friends and send stories to them. At StumbleUpon, titles don't carry much weightage as here the pages are being served. However, keywords are required for StumbleUpon. Review carries equal importance as topic or tags. Sending stories to your friens is not considered spamming as it is a StumbleUpon service.
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