Renowned Google Matt Cutts sat down with Danny Sullivan and the SMX Advanced attendees for a Q&A session.
Here are some of the highlights–and since it’s Friday afternoon, here’s a bit of a twist for you. (Don’t worry, unless you really like these, I’ll be putting the rest of my notes up in a more straightforward format in a little while.)
See our video interview with the asker of these questions, Scott Hendison.
Also: Remember GoogleDashboard.com? Google bought it from someone else who’d registered it to protect their trademark.
Q: Mahalo?A: It’s too young still, but Let a thousand flowers bloom. We will crush them all.
Also: everybody has a different guess about where the future of search lies. Time will tell what’s best.
Q: With the number of different categories and combinations on our site, the iterations are in the millions. How can we compete with our resellers.A: PageRank, like PlayDoh can only be rolled so thin. Prioritize well.
(i.e.: pick out your most important categories. If necessary, ask your users what those are. Put things into their most important category. Put more links toward important categories, and they’re more likely to get priority in search engines. Also look at how your resellers structure their sites for inspiration.)
Q: Talk to us about the Googlebomb algorithm. Was this last change an update? A push?A: That is completely automatic, but it runs periodic’ly. Q: Images?
A: Computers find it hard to do images. We use classifiers.
Also: you can come and report offensive results for your name and we’ll screen them.
Q: What’s your progress on LSI and should you theme a website or will it dilute your rank?A: We neither confirm nor deny that we use this. You try it and see.
Also: Google does a lot of work behind the scenes to do good semantic matching. We know bio = biography, but apple doesn’t = apples. The ~ is for synonym search. We try to do it “under the hood” to bring better results.
Matt’s question: What do you want to see from webmaster console?A:
- Penalty report
- Accurate info
- Realtime info
- Live pagerank
- The 200 signals
- Shared logins
- Errors w/o having to go into each domain: portfolio error report
- Spider traps
- RSS
- Email report
- 404 reports (where were visitors coming from)
- (Mentioned during Duplicate Content session) Duplicate content reports
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