Spend a day at a retail store, and you'll see all sorts of people forgetting parts of mental three- or four-item shopping lists. Since SEO is a little more complicated than picking up milk, an SMX session looked at things that can slip by.
(Coverage of theA study conducted by Google and comScore showed that 63 percent of consumers who conduct product searches online buy the same items offline, according to Churchill. In-store surveys are a simple way of finding out when this happens. You can also offer coupons and special offer codes, or even try tagging customers with phone numbers or credit card data.
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