Moderated by He showed some embarrassing examples, but nothing quite that bad.)
Use dynamic text insertion to customize ads and save time. The keywords get bolded. People (“informavores”) find bolded text well.
DKI comes from your campaign keyword list (not from user input).
In action on Google{KeyWord: Default Text}
Set the default value (just in case DKI will run you over the character limit, they’ll revert to the default value).
This is some secret sauce: this isn’t found in the AdWords documentation. The capitalization of your ad depends on how you enter the ‘keyword’ portion of {Keyword: Default Text}.
keyword starbucks coffee Keyword Starbucks coffee KeyWord Starbucks Coffee KEYword STARBUCKS coffee KeyWORD Starbucks COFFEE KEYWORD STARBUCKS COFFEEUsing acronyms? KEYword: PPC campaigns
States? Driving schools in Nh: KeyWORD: Driving Schools in NH
Think twice before inserting Google dynamic text in display URL. Two-word terms will have a plus sign ‘+’ between them. This isn’t recommended.
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