Social media marketing can turn the mild-mannered site marketer into an energy-wielding superhero, infused with the pure power of link love and heavy traffic. murdok will have stories and videos from Danny's inaugural Rand Fishkin talked about differences between social media marketing and viral marketing. The key difference comes in building authority. Social media links can be a big authority boost.
He noted some examples of what's out their in social media. The very popular Yahoo Answers has its topics place well in the SERPs for Google as well as Yahoo. A site publisher with quality content for a given category should try being active in the relevant section of Answers. Comments from photo sharing site Flickr don't place a nofollow attribute on their outbound links. As for blog search site Technorati, site publishers should definitely tag their content to take advantage of its recently updated properties. Viral media, especially when video sharing site YouTube is in the conversation (and virtually defines it) can boost search rankings and site traffic thanks to the growing fan base. Other viral sites that can push a flood of traffic include Digg, Reddit, StumbleUpon, and NewsVine for those who reach the "top of the vine."Suggest a Correction
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