SMX Social Media: Hi, Linkbait Chum

At the SMX Social Media conference in New York City, panelists discussed the murky topic of social media sites, and how to draw traffic from them to your site. A well-crafted story can bring approval and loads of profitable traffic from social media destinations like Digg, Reddit, or Delicious. Rebecca Kelley of Brent Csutoras suggested the ever-popular idea of lists as an avenue to attract the social media crowd. They don't always have to be a top ten, and they don't always have to be positive lists, either.

Lists should be numbered, with simple, strong, focused points for each item. The viewer should benefit from the titles of the list just as much as the descriptions.

The how-to article has proven popular too. It shouldn't be a massive, lengthy block of text, and in a time where images, audio, and video can be placed online easily, people expect more out of a how-to than an endless stream of words.

Cameron Olthuis of Search Engine Smackdown, where the player could pummel search geeks like Google's or Yahoo's co-founders.

The referee will look familiar to

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Your Name *

Your Email *

Correction Details *

Submit Correction