Most marketers are interested in promoting their products or services, not themselves.
But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.
Our coverage of Heroes” for their promotions.
Hofstetter believes a company’s PR and tech departments need to stay in contact, and that giveaways, unique info, widgets, and videos are all nice touches.
Hofstetter also emphasized that the blogosphere can be the best place for marketing, and that it’s just a matter of aligning interests and targeting the right people.
murdok Video anchor Kara Ratliff contributed to this report.
SMX: Social Media Marketing And Evangelism
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