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SMX: Social Media Marketing Essentials

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Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You'll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Rand Fishkin, CEO & Co-founder, SEOmoz

Neil Patel, CTO, Advantage Consulting Services

SMX

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