People want better search results, but the personalization technology that can enable it may be a little scary to the privacy-conscious. murdok will have stories and videos from Danny's inaugural Tim Mayer of Yahoo Search looked at the broader concepts of personalization, and talked about how Yahoo sees the concept. To them, social media is in some ways an offshoot of personalized search. However, there is the element of user trust that isn't taken into account with that view.
"One of the big trends we see in search right now is understanding the user query better," he said of Yahoo's observations. Tim also suggested that for SEO, one should be thinking about giving the search engines enough content to determine the topicality of the page. Socially influenced results are simply going to play a larger role in search, inspiring a need for better content as well.Suggest a Correction
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