SMX: Under The Hood Of The Website

The architecture of one's site for SEO purposes requires as little as some title tag tweaking, or an overhaul of its wired-in links.

The important bit about website architecture, as SMX Advanced's session on Diagnosing Web Site Architecture Issues, comes from the focus of the site publisher.

That focus should start with the site's accessibility. An accessible site is a discoverable one, and once people have the ability to find it, the site gains the opportunity for those valuable conversions. Check the search results for the site for starters, to see where chances for improvement exist.

Fox also plugged Chris Silver Smith said that in his experience, 90 to 95 percent of SEO problems end up being very basic stuff to fix. Diagnosing crawling issues through the top two search sites, Google and Yahoo, may present something of a challenge.

Smith claimed that Yahoo tends to show everything it indexes, but Google may be filtering some of the pages a webmaster expects to see. (This sounds like the sort of problem Google wants webmasters to avoid encountering by signing up for its Webmaster Tools - David)

An easy web-based way for webmasters to get a glimpse of what the crawlers see exists at As a tip, Smith suggested using Jonathan Hochman shared some of his favorite NoScript, Live HTTP Headers, and

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