SMX West - Keynote by Louis Monier

Search engines could take a clue from ecommerce sites, which slice and dice info to narrow down consumer choices, he said.

And, do search engines cover enough? Clearly size does matter. Search engines have a responsibility to find out of the way gems as well as popular sites, so they need insight. Currently, human powered directories, personalized, social and vertical search can only take us so far.

Ten years from now, he doesn't see us typing two words into a box and hitting the search key. Among the possibilities are a sort of search assistant that will compile results for us based on our specifications.

At any rate, search is still in its infancy, he said, with great things to come.