The big thing in search brings more than text to searchers. Images and video figure in the universal search plans of the major engines.
(Coverage of the SMX West Conference continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)During the Search 3.0 track session on Videos, Images & Blended Results,
Universal search sweeps different media types into the results pages. No more list of ten plain text links. This iteration of search reflects the changing nature of the searcher, who expects rich media results mirroring his or her interests. The ten blue links still exist in Google's results, for example. But now these are complemented with results from news, images, videos, blogs, even books when appropriate.
This represents an opportunity for site publishers to reach an audience beyond text. High quality content of relevance to searchers will bring them to a publisher's site, whether it is text or something else.
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