In the session "You and A with Matt Cutts," Danny Sullivan and Matt started off by talking about the Lyndon Antcliff story involving a 13 year-old boy who stole his dad's credit card to buy hookers. The story was widely reported and later revealed to be a hoax that was used as link bait.
(Coverage of theWhen it comes to penalties most of the time the penalty is not going to keep you out of Google forever. Matt said, "We try not to be overly harsh, people make mistakes." Google tries to get sites back in if they are legitimate sites.
On the issue of attempting to hurt other sites by pointing dirty links at them, Matt says Google works hard to make sure that does not happen. He says people should be working on their own site instead of trashing the competition's sites.
Matt says when it comes to SEO, most people know the answers, they know what's right, and they don't always need him to tell them.
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