There are a number of questions not readily answerable about this survey, but some of the results make intuitive sense to me at least. The survey was conducted by
Yes, that is convenient.
Thirty-one percent were less likely to discard unopened mail like new product brochures, catalogs or other advertising materials than they are unsolicited email about new products. Over 53 percent said they were more likely to delete unopened emails about new products.
When framing the rest of the findings, PB spins a bit though, reversing the numbers to appear more positive toward mail it seems, and placing them at the end of the press release. Note also the difficulty of finding this survey at ICR's site.
Other findings:
45.3 percent (that's it?) think mail is less intrusive than unsolicited email or telephone calls (The only thing I hate worse than spam is a phone call).
40.2 percent think mail is more convenient, allowing them to browse at leisure. (Does that mean almost 60 percent don't think it's more convenient?)
30.2 percent think mail is less high-pressured.
22.7 percent think mail is more descriptive.
12 percent think mail is more persuasive.
That last one's especially interesting, indicating that a vast 88 percent find other forms of communication more persuasive. I'm old school, so I definitely prefer snail mail for unsolicited messages – but that usually means I just toss it in the garbage or put it into the basket with all the rest and forget about it.
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