So What's Wrong With Ghostwriting an Executive Blog?

January 9, 2006

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I've been thinking about an item in a recent survey that says only 20 percent of senior business executives write their own blogs. The survey was conducted in October by PR veteran published the results last week. Shel and I talked about it last Thursday in You can simply substitute 'blog' for 'book.' So with clear disclosure, I don't see any problem at all with an organization having someone write a senior executive's blog. I'm willing to hear any persuasive argument to the contrary, though. Today, Steve Warren's article in which he talks about hiring bloggers to write the content for corporate blogs. A trend, Steve says. I agree. I think the picture he paints is something we will see much more of. Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog:

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