Social Commerce and Fatigue

"As much as people want to connect through the Internet, the practice also can have the opposite effect: Social Networking Fatigue," so says the article SteinBlog). It's been noted in I've often that it would be a great if people could port their digital persona from network to network; then the burnout rate would be lower. Wouldn't you love to go over to a new social network and be able to have the basics of your digital identity and related network contacts added without much work on your end? In a But is openness the direction of Social Networks? Ever since I ID+ last year - which would have reproduced inter-personal networks on digital accounts that were connected in an open peer-to-peer network, enabling new and more effective ways of working - I've been waiting with baited breath (well not quite "baited breath" but you get the point) for the day when an online persona could be taken across platforms. Alas, the ID+ site seems to have disappeared; and if Jay Stevens, vice president of sales and operations with MySpace, comments about Bebo, Facebook and MySpace being "unlikely to ever offer an open platform for users to integrate the services offered by these sites" at a recent iStumbler (which I will cover in my recap of the SF Tech Session on Social Bookmarking) on the train ride home about the very topic of Social Network burnout. Alf, who also works at the Social Networking site Social Networking with Instant messaging) burst my bubble on the whole idea by pointing out the privacy issues. I guess we can still dare to dream. The What Have I Been Reading Reading List: Marketing 2.0 : Omniture to Unveil "Plug and Play" Online Marketing Technology Media 2.0) "Across the rest of the Internet, meanwhile, including the Web 2.0 realm of social networking, eBay is extending its reach thanks to the work of some of its 1,000 third-party developers. The developers program, now in its sixth year, has created scores of plug-ins and other tools to help people sell, with 25 percent of all eBay listings now being generated through third-party tools." See also: The I Also Glanced Over Reading List: Drawing Up a Virtual Marketing Plan (via: Yahoo! Search Crawler (Yahoo! Slurp) - Supporting wildcards in robots.txt Landing Pages for SEO The Too Cool: goes to - I Know - Raphael Saadiq Natasha Robinson is an Online Marketing Strategist who helps clients implement holistic online marketing campaigns at That Girl From Marketing.