Social Media and PR 911

It's not social media if the rest of the PR industry isn't socializing... Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today's PR landscape. I joined Social Media Club member, and

• How Will Consumer Generated Media (CGM) Change PR Forever
• How PR Can Tap into New Social Media Networks
In the middle of my presentation, I realized that the panel might have been a little ahead of its time. While many in the audience blog, many didn't. And, just because many PR pros blog, it doesn't mean that they fully understand Social Media. All of us in the Social Media realm are flying so fast and so high that we are definitely soaring over everyone's heads - not just at the conference, but everywhere. In all honesty, this was a very insightful week, and the conference was just the icing on the cake for this realization. This week, I wrote a series of "How to Write Social Media Press Releases" (Article #2) which culminated in the transmission of an actual Social Media Release which announced the articles and a "how to write SMPRs" template. This was my way of trying to help the masses tap into the world of SMPR. I worked with the execs over at jump to flickr. For an interview that we did with Robert Scoble on Social Media, The Cluetrain Manifesto. It was published in 2000 and it predicted this shift and it explains, from a business perspective, the power and benefits of social media. Also, many thanks to Web2point2 conference in SF. Also, Giovanni Rodriguez, also helped me simply by publishing this brilliant NewPR! Bookmark Murdok: Brian Solis is principal at http://www.briansolis.com, and regularly contributes to many industry trades. He is also frequently quoted in articles relating to technology trends and Marketing/PR strategies.