Social Media and Search News Thursday

Ron Belanger from Yahoo does a decent job explaining, " In order to accomplish the transfer of ad dollars to other ad formats, Google will need to change existing mindsets about advertising in print, on radio and TV as being too expensive or complicated. B2B Online's recent survey gives us BtoB marketers a nice gift: Pandia posts it's listening. NY Times (need a free sub) Gartner predicts that blogging will peak in 2007: "the number of bloggers will level off in the first half of next year at roughly 100 million worldwide." That's hard to imagine with so many generation Y-ers growing up on blogs and the pervasive use of blogs both for business and personal use. Google Patent Search. Looks like Google is leveraging their book search technology for this. TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at