[I wanted to post some quick thoughts here which I think put You have, essentially, the social media architect and the social media developer. Each capable in their own right, and each equally incapable in so many others. And therein lies the gap.
Architects will plan incredibly cool and compelling social media strategies, but inevitably they reach a threshold, usually it's a technical one, which forces them to compromise, shelf or trash their ideas because they don't have the resources or the knowledge to push things forward. Or, worse yet, they don't acknowledge this technical threshold and we get really interesting looking Blogger and Myspace pages to talk about.
On the flip side, developers can make incredibly cool and compelling tools, with all the 2.0 lipstick, but fail miserably at figuring out how to apply these experiences to broader pains and problems that might exist. It's the all sizzle, no steak conundrum...
middle here also lives a new sort of practitioner, maybe it's theSuggest a Correction
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