When you attend conferences, read blogs or popular search marketing sites you'll find plenty of subject matter experts in search marketing tactics ranging from search engine optimization to pay per click to local marketing and social media. It's great to get those specific perspectives, but I get a lot of feedback from businesses that appreciate a more holistic approach to marketing online.
Recently, I was able to do an interview on the online radio show, Online Marketing with Segment 1 - Social Media Marketing:
What is social media? Why is social media becoming important for business marketing? How does the trust fostered by editorial visibility help marketers attract customers? How does social media affect search engine rankings? What businesses should use social media as a marketing tool? Are there certain channels within the social media space that are more attractive than others? Are certain industries more suitable to market via social media? What are some common mistakes people make with social media marketing?
Segment 3 - Press Release Optimization:
Why are press releases so important for the 21st century? Consumers are viewing news sites and consuming press release information directly, more so than in the past. Are a lot of marketers understanding the power and effectiveness of press releases as marketing tools? Six tips for effective press release optimization. Can press releases be written to actually sell something? Should landing pages be used in conjunction with a press release? How can you measure the results from press releases?
Tips for writing press releases and the importance of using multiple media formats and social media with press releases. How to go about implementing a program of marketing with press releases. How should you approach influential bloggers and journalists? Should companies go outside for help to produce social media and press release content? How does TopRank help businesses improve conversions and brand visibility online?
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Bookmark Murdok: TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at
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