Social Media Can Lead To Better Companies

With every new development in social media, communications departments are faced with new challenges. If the end goal is to control the message – and that is the boiled-down purpose of communications departments – then the expansion and adoption of social media is a direct obstacle to that goal.

Blogs became a problem quickly once the meme hit critical mass a few years ago. What used to be a novel event – an employee being fired for blogging – has become so standard that it is hardly newsworthy anymore.

While a blogging policy may work to an extent on a top-down basis, even if the company comes out occasionally looking like the bully, what do you do when an executive airs the company's often sunk when that happens.mistakes

Michael Krigsman at ZDNet, writing specifically about