Social Media Guidelines For PR

It's good to see that the a social media consultation paper and is seeking comment from practitioners:

[] The Board has agreed that the following paper should now go out to Members and the wider PR community, inviting views. It looks at social media tools such as blogs, wikis and podcasts, and issues arising from their usage. A number of questions are posed throughout the document, and Members are invited to respond specifically to them. Equally, general views would be welcome.

• Introduction - what social media is
• Social media and the CIPR Code of Conduct
• Potential legal issues
• What to be aware of as an employer / employee
• Other issues: Astroturfing; Ghosting; Off the record; Wikis; Rules of engagement; The future
• Further information: CIPR resources; Useful links
If you're in the PR business in the UK, it's worth participating in a public conversation about this if you're interested in influencing the debate. See Comments Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at NevilleHobson.com