Social media will play a role this holiday season in how people find bargains, with nearly 30 percent of online shoppers saying the best way to find discounts is through sharing links, comments or social sites, according to a new survey from Guidance.
Email is popular with 45 percent of respondents who say it is the best way to learn about deals while 16 percent said they find out about discounts from a retailers Web site, and 10 percent cited banner ads.
In October, Forrester Research said that U.S. consumers are using social networks more and the activity is now considered mainstream. A Forrester survey found 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007.
A recent Cone Business in Social Media study found that 85 percent of consumers who use social media believe a company should not only be present on social sites, but should also interact with its customers using social media.
"It's revealing that 85 percent of social media users welcome interaction with companies within the social networks," said Provisor.
"That tells me that retailers are missing opportunities to connect with consumers. With only 3 percent of users in our survey saying that social sites are a good place to find out about deals, there's plenty of room for growth, and that's good news for retailers that need to boost sales this holiday season."
No comments yet. Be the first to comment!