Social Media Marketing and Fitting In

Key concepts in the report include:

• Successful interactive marketing may be less a matter of domination and control, and more a matter of fitting in.


• There is a human need to assert and present to the world a self-serving identity and to manage one's personal reputation.


• The form of interactivity most attractive to marketing is one that facilitates people's ability to construct their identity and contribute to the making of meaning.

  .We are certainly seeing an increased interest in social  media strategies.  The first action to take is to listen to the conversations online.  And you have to keep monitoring these conversations all the time.