Social Media Marketing: Keep Your Pants On

There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity.

Unfortunately, the majority of stories also feature how marketers fail miserably at establishing trust in these social media spaces, and most of that has to do with the attitude of the advertisers.

Too many times, marketer’s feel as through social media has been created for their benefit, when in reality it is a group of people with similar interests who joined into a community. A community where marketers are free to participate, but not free to overtly sell, that isn’t part of the social contract.

Users in these communities are looking for participation and contribution. And no – advertising your product and dropping links are not considered participation. Contribution is in the form of thoughts, opinions, and discussion.

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