Social Media Marketing Thoughts from the Experts

asks if Twitter is the Next Monster.com, which is an interesting question because at PubCon South, Social Impressions:

Chris Brogan: If it's just transactional sales, Twitter might not be best thing, but if you're building relationships or multiple transactions, you need that relationship.

$Reem Abeidoh' />Reem Abeidoh: Professional perspective may not directly bring in dollars, but can build awareness. Reem Abeidoh: Identify where your customers are at, and that's what social media really is. Reem Abeidoh: It's about being social - you scratch my back and I'll scratch yours. Reem Abeidoh: Facebook is a great resource because you can have both personal and public relationships On the Biggest Risks of social media for small businesses: Lee Odden: Businesses need to have a strategy before going into it Reem Abeidoh: You have to kinda avoid making mistakes online because it's there forever. On the Skittles Episode: Reem Abeidoh: Almost genius... brave; started new trend and expects other companies to do it Lee Odden: As a PR stunt, successful, but not in value; believes consumers want value Wayne Sutton: It's creative, but Pepsi is doing it better like what they're doing for SXSW -- they bring it to their own site. Abby Johnson contributed to this report. Read more from PubCon South and stay tuned to the Murdok Video Blog for exclusive interviews with marketing experts. </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 'Copy ' + label : 'Copy'; section.appendChild(btn); btn.addEventListener('click', function() { var contentEl = section.querySelector('.copyable-section__content'); var text; if (contentEl) { text = contentEl.textContent.trim(); } else { var clone = section.cloneNode(true); var btnClone = clone.querySelector('.copyable-section__btn'); if (btnClone) btnClone.parentNode.removeChild(btnClone); text = clone.textContent.trim(); } if (!text) return; navigator.clipboard.writeText(text).then(function() { var t = btn.textContent; btn.textContent = 'Copied!'; btn.classList.add('copied'); setTimeout(function() { btn.textContent = t; btn.classList.remove('copied'); }, 2000); }); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', initCopyableSections); } else { initCopyableSections(); } })(); </script>   <div class=$

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Social Media Marketing Thoughts from the Experts

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