Social Media Optimization

How to make your website social media friendly... Over the past few weeks there has been a fascinating meme developing around the concept of Social Media Club in Los Angeles on September 28th. Here is the list so far 1. Increase your linkability 2. Make tagging and bookmarking easy 3. Reward inbound links 4. Help your content travel 5. Encourage the mashup 6. Be a user resource - even if it dosn't help you 7. Reward helpful and valuable users 8. Participate 9. Know how to target your audience 10. Create content 11. Be real 12. Don't forget your roots - be humble 13. Don't be afraid to try new things -stay fresh 14. Develop an SMO strategy 15. Choose your SMO tactics wisely 16. Make SMO part of your process and best practices. New PR wiki available further dicussion of SMO, that he felt it did not belong in a PR environment. Not so, Rohit. SMO is the very essence of the new online PR. Content syndication has long been a staple of PR and Social Media is at the heart PR 2.0 In our upcoming book titled "The Power of Voice - Social Media and

• Enable your content with RSS feeds
• Listen to your audience before you join the conversation
• Use what you learn to craft your SMO strategy
• Deliver content that will add to the conversation
• Monitor what effects your participation is having.
• Engage and encourage participation - build relationships
I did an interview with Jen McClure of the RSS feeds make it happen. Rules of Social Media Optimization For those involved with the web, we know this is quickly becoming a very important area (as social sites are dominating the web landscape). Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.