Social Media: PR's Infectious Friend

SEOMoz.org begins this week's discussion on social marketing by outlining how to incorporate Digg with a traditional PR media campaign. In addition to press releases, a little buzz on Digg can go a long way, perhaps farther. Plus it's a direct conversation with your target audience. In Digg's case, that's young tech geeks. "We've seen both success and failure at getting articles Dugg in the past for SEOmoz and other sites we write for," writes Scott, "but this is the first time we've tried to incorporate it as a complement to a PR blitz. "What I've noticed as we work to create this is the process is very similar to creating the press release itself. We know our target audience, we know what they like, we know what tends to get their attention, and now we have to spin and package our client's product to appeal to them." Over at the Cameron Olthuis, of Pronet Advertising, raises this point as well: Measurable statistics and risk factors need to be determined for any social media campaign and clients need to be prepared for what they are getting into. Because social media marketing has only been recently defined, I think it will be some time before this type of measurable information is standardized. Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark murdok: