Today I'm doing an online radio interview over at RSS Ray on
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Do aggressive social media marketing efforts provide value? Is it worth $5,000 or more for a one shot SMO campaign? For the right company and market, I say yes. But it's not a blanket strategy and not applicable to all sites. Just like PPC, SEO or direct mail or public relations are not appropriate for all situations.
TopRank's perspective on marketing with social media is focused more on educating clients on how they can optimize the various media formats of content produced for long term, sustainable traffic and link popularity. Rather than relying on our profiles, we show clients how to build their own and incorporate optimization tactics with as many relevant online media formats as possible. Optimizing multiple media (text, images, audio, video) in conjunction with participation on social media sites provides the distribution channels for content to attract quality traffic as well as build link popularity.
Useful, unique and provocative content plus a robust distribution channel are the building blocks for a long term social media and viral link building strategy.
This is the perspective I'll be sharing later today in the interview on RSS Ray about how social media affects search marketing. The show starts at 10 am Pacific/1 pm Eastern and I invite our appreciated readers of Online Marketing Blog to listen free online at Comments
Bookmark Murdok: TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at
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Social Media's Impact on Search Engine Marketing
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