Social Media Spending to Hit $757M in 2010

The total marketing spend on social media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to PQ Media. By comparison, other non-traditional forms of marketing, including branded entertainment, mobile marketing and video-on-demand, will dwarf spending on social media. This group is projected to grow at a compound annual rate of 14.8% to $253.7 billion in 2010. Combined spending on blog, podcast and RSS advertising grew 198.4% to $20.4 million in 2005 and is expected to grow another 144.9% to $49.8 million this year. The study also says that podcast advertising is expected to become a larger market than blog ads by 2010. Some additional stats from PQ Media ... * Blog advertising accounted for a whopping 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising (which they call user-generated online media - a phrase Del.icio.us") | Yahoo! My Web Technorati: Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.