Social Media & Traditional Press Releases From the Edge

My presentation at EdgeIO. Under the old model, you sent your classified ad to a newspaper because the newspaper’s reach exceeded that which you could achieve with a 3x5-inch index card tacked to a community bulletin board in a supermarket.

Along comes the web and the process stays exactly the same. Whether you use Craig’s List, you still send your content for publishing in a central location. EdgeIO changes that model by letting you publish to your venue—your blog. With so many people publishing on their own, the content exists on the edge. By adding an EdgeIO tag to your used car, your vacation rental, or your casting call for that great video podcast you’re going to produce, EdgeIO finds your listing and adds it. You don’t have to send them anything.

Still, these examples are a bit confounding for the typical communicator. Now there’s an example that will be easy to explain. Shannon Whitley, the guy behind PRX Builder (a site that lets you use a wizard to build a social media press release) has introduced TagBuilder tool to make sure you add the keywords to your post that people are using in their subscriptions.

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